Creating our own brand of CBD oil

Creating our own brand of CBD oil

About the project

Date
Dec 2019
Client
Holland & Barrett
Category

About the project

In 2019, CBD (derived from marijuana) became a national trend, but the market was slow to react. We spotted an opportunity to create a reputable product with high active levels that customers would feel comfortable using at home, work and beyond. Natrina CBD demonstrates how we can offer the complete package, from R&D to branding and marketing.

The Challenge

Launching a reputable new brand of CBD oils wasn’t as simple as you might think. Despite being 100% legal, many of the typical advertising channels simply weren’t available to us and Amazon had a blanket ban on all CBD products. This meant we needed to think creatively and drive traffic to a bespoke e-commerce site through clever social media marketing.

How we made it possible

Through a process of supercritical CO2 extraction, we were able to maintain the purity and delicate compounds found in CBD. It's one of the reasons that Natrina consistently receives 5 star reviews by consumers.

We created a beautiful packaging concept and brought the story of Natrina’s natural origins to life online. We designed and built a user-friendly website full of facts about CBD and even created a ‘wellness tribe’ so that advocates could set up their own businesses selling Natrina.

Our research and development offering is truly unique. With in-house chemists and a proprietary stability testing process (The Pelham Matrix), we’re able to expedite research and development while mitigating risk to our clients. We’re also abreast of all the latest active ingredients, and aim to create products that are effective, viable and on-trend. Proactive approach and how RM suppliers come to us to showcase their exciting new ingredients as that’s our sweet spot If you’re ready to get started, please submit a brief to our NPD team by clicking the link below.

Our in-house technical team have extensive experience in health and beauty product development, compliance and testing.

We’re able to provide advice and solutions to improve efficacy, stability and viability of your product.

If you would like to make use of our technical expertise, please create a product brief and our team will revert back to you within 3 working days.

We have relationships with a wide range of component manufacturers and distributors. As a result, our clients benefit from unlimited choice and reduced costs when sourcing components through us.

We are passionate about recyclable, sustainable packaging and reduction of plastics and are working to help integrate these initiatives into our customers existing portfolios.

As a fully integrated product development partner, we’re able to streamline the process of component sourcing as part of our complete service offering, ensuring any delays are minimised.

Our new state of the art manufacturing facility allows us to offer a wide range of products including;

  • Serums
  • Creams
  • SPF’s
  • Toners
  • Cleansers
  • Exfoliators
  • Lotions
  • Butters
  • Scrubs
  • Oils
  • Balms
  • Gels
  • Shampoos
  • Conditioners
  • Hair Styling Products
  • Hard Bars
  • Water Free Products
  • Candles

Our specialist manufacturing vessels and highly experienced makers allow us to offer flexibility from just 50kg to 3000kg per batch. With this we can cater for most requirements, be it large or small with the same exceptional quality and level of detail.

Our in-house production facility is a highly sterile environment where a range of liquid, semi-liquid and solid products can be packaged and labelled. We have a wide range of filling machinery from high tech multi-head, automated filling lines with automatic carton erecting machines through to more manual semi-automatic filling machines enabling us to support orders of any size from pilot batches of just 1,000 units to mass production of 50,000 units+.
  • Products include
  • Liquids
  • Creams/Emulsions
  • Oils
  • Pastes
  • Gels
  • Hot Fill
  • Hard Bars
  •  
  • Pack types
  • Bottles
  • Jars
  • Aluminium Tins
  • Aluminium Tubes
  • Plastic Tubes
  • Aeropack (Compression technology)
  • Airless Pumps

Our in-house regulatory department ensures that all of our products comply to the Regulation (EC) No 1223/2009 and the Cosmetic Products Enforcement Regulations 2013.

We can offer full support on CPSR generation, preservative efficacy testing, mandatory pack copy compliance, and can offer clinical studies to support the following product claims:

  • Dermatologically tested – 48 7 96 hour patch testing
  • Suitable for sensitive skin
  • 8 & 12 Hour Hydration
  • SPF 15, 30 & 50 to ISO 24444:2019
  • No Tears

We have created The Pelham Matrix; a proprietary product development algorithmic system to expedite the product development process and to reduce the time to from product development brief to placing on the market

We can develop, manufacture and register cosmetic products that comply to the following certification bodies:

  • COSMOS Organic
  • COSMOS Natural
  • Cruelty Free International (Leaping Bunny)
  • The Vegan Society

Our research and development offering is truly unique. With an in-house team of industry leading product development chemist and a proprietary expedited product development and testing system, (The Pelham Matrix), we’re able to compress the development and testing time lime whilst mitigating the risk to our clients.

We’re also abreast of all the latest active ingredients, and always create products that are effective, viable and on-trend.

If you’re ready to get started, please submit a brief to our NPD team by clicking the link below.